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Best brand redesigns - September 2020

October 24, 2020

September saw a couple of great rebrands being unveiled. In this edition of "Best brand redesigns" we are featuring works from Heydays, Koto and others.

The Body Coach

Author: Koto, Case study: Koto instagram

The body coach rebranding
The body coach rebranding

Joe Wicks, aka The Body Coach, grew his brand to one of the most popular fitness channels on YouTube. Now he got a fresh new look from Koto which has previously worked for brands like AirBnb, Venmo or SkyScanner. Koto and Joe have already worked together when the lockdown started. They came up with some nice branding and swag for initiative called P.E. With Joe.

The Body Coach brand in action
The Body Coach brand in action
Swag for PE with Joe

CHOOOSE

Author: Heydays, Case study: Heydays website

The body coach rebranding

CHOOOSE builds digital tools so that we all can make climate action part of everyday life. Heydays chose a very positive approach to the whole brand to focus on what is being done day-to-day in terms of fighting climate change. I personally find the usage of the three Os, forming a cute footprint, genius. Here is what CHOOSE has to say about their new brand.

Heydays helped us solve our visual identity, both professionally, playfully and right on-brand.

Celine Marie Moe, CMO at CHOOOSE

New Chooose brand in action
New Chooose brand in action
Some sweet stickers for Choose
Some sweet stickers for Choose

Bloom & Blossom

Author: JKR, Case study: JKR website

Bloom & Blossom rebranding
Bloom & Blossom rebranding

Bloom & Blossom started as a small family owned skin care company. Since its founding the product range grew rapidly and a new identity was a necessity in order to achieve the goal of becoming a truly global company. London based JKR came up with an identity that will help make this dream a reality.

New Bloom & Blossom packaging
New Bloom & Blossom packaging
Bloom & Blossom in print
Bloom & Blossom in print

Kalevala

Author: BOND, Case study: Bond website

Kalevala rebranding
Kalevala rebranding

Kalevala, an iconic Finnish jewellery maker, hired BOND to reimagine their brand to increase desirability among new consumers. The studio was tasked to work on all aspects of this new brand from new logo and identity, store interiors, packaging and design of all touch points to verbal narrative, launch marketing and film.

Kalevala store with brand new interior
Kalevala store with brand new interior
Posters for Kalevala by BOND
Posters for Kalevala by BOND

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That's it for September. Be sure to subscribe to our mailing list to receive the next edition of "Best logo redesigns" straight to your inbox.

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