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Best brand redesigns - July 2020

October 24, 2020

Without further ado let's dive into the list of best brand redesigns for July 2020. This time we are showcasing companies that have recently received new brand identities from award winning studios like Pentagram, DesignStudio and many others.

Regent's Place

Author: DixonBaxi, Case study: DixonBaxi website

Regent's Place rebranding
Regent's Place rebranding

Regent's Place is a mixed-use development project completed in 1972. Its location at the crossroads of three iconic districts (the Knowledge Quarter, Camden, and the West End) inspired the distinct 'R' in new brand identity created by DixonBaxi.

New Regent's Place word mark
New Regent's Place word mark
Regent's Place rebranding in action
Regent's Place rebranding in action

Waze

Author: Pentagram, Case study: Pentagram website

Waze rebranding
Waze rebranding

Waze, the navigation app with combined with a social network, has gotten a much needed refresh of their brand identity from Pentagram. It comes with a cleaned up logo and a modular system inspired by the design of the city grid.

Dynamic grid elements of Waze rebranding
Dynamic grid elements of Waze rebranding
New Waze marketing site
New Waze marketing site

Go1

Author: DesignStudio, Case study: DesignStudio website

Go1 rebranding
Go1 rebranding

Go1, an online education startup from Australia, needed a new branding to support their expansion into bigger markets where they will face established competition. DesignStudio delivered a playful new mark, visual system and a suite of illustrations which champion the people at the heart of the learning experience.

New Go1 swag
New Go1 swag
Product illustrations for Go1
Product illustrations for Go1

Iceland National Football Team

Author: Brandenburg, Case study: Icelandic Football Association

Icelandic National Football Team rebranding
Icelandic National Football Team rebranding

After their surprising success at the World Cup in 2018, Iceland's national football team has gotten into the international spotlight. Brandenburg came up with a brand identity inspired by the four Icelandic guardian spirits to represent the team going forward.

4 guardian spirits for Icelandic National Football Team rebranding
4 guardian spirits for Icelandic National Football Team rebranding
New Icelandic National Football Team jerseys
New Icelandic National Football Team jerseys

Laka

Author: Ragged Edge, Case study: Ragged Edge website

Laka rebranding
Laka rebranding

Laka is an insurance startup focusing specifically on cyclists. The old logo didn't look very professional and so Ragged Edge, a London based studio, was tasked with a redesign.

New Laka swag
New Laka swag
Laka rebranding in action
Laka rebranding in action

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That's it for July. Be sure to subscribe to our mailing list to receive the next edition of 'Best logo redesigns' straight to your inbox.

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